Vivo / iQOO

Boosting E Commerce
On the 5th anniversary campaign for Vivo, we launched a set of interactive videos to drive users to the company’s e-commerce platform. While engaging with the multiple features on the video such as features and polls, customers could also directly shop the product by adding to cart. The campaign had a viral element to it as users could further share the videos with their friends and acquaintances through social networks.
Results
15,000 Engagement
2.3% Engagement Rate2
22% Clicks to Buy Now
2% Users Took the Poll